Every change to this site, dated
Every change made to mattedwardseo.com and Matt Edward’s public profiles since the baseline, with its date and the question group it targets. That includes pages, redirects, directory listings, videos and neutral fixes. Rows are never edited or removed; a correction gets its own row, and flat weeks after a change stay on the scoreboard.
01The log
| Date | Change | URL | Question group | Last wave before the change |
|---|---|---|---|---|
| Launch of the rebuilt site: home, About, the offer pages, the scoreboard and the free check. Old service URLs redirect (301) to the matching new pages | mattedwardseo.com | C1 | Baseline wave 2 () | |
| Old Kelowna, Brampton and Edmonton pages removed (410) | /kelowna-seo/, /brampton-seo/, /edmonton-seo/ | C2, controls | Baseline wave 2 () | |
| Old generic SEO posts removed (410): SEO basics, keyword guides, SEO vs SEM and similar | The old post URLs | None | Baseline wave 2 () | |
| Old trade pages and five how-to posts moved to the new design, text kept word for word | /hvac-seo/, /plumber-seo/, /seo-for-contractors/, /pest-control-seo/ and the five posts | None | Baseline wave 2 () | |
| Google Business Profile: street address hidden (service-area business), real opening hours, appointment only | Google Business Profile | C1 | Baseline wave 2 () | |
| Google Business Profile: description rewritten, two categories and four service-area towns added | Google Business Profile | C1 | Baseline wave 2 () | |
| Google Business Profile: services cut from about 50 to 11, matching what the site sells, each with a short description. Edmonton SEO and web development are gone | Google Business Profile | C1, controls | Baseline wave 2 () | |
| Home page design: the ruler under the headline and the tape-measure band replaced by the meter (the logo’s dot and bracket); share image refreshed. Text unchanged | mattedwardseo.com | None | Baseline wave 2 () |
The question groups are the four groups on the scoreboard, C1 to C4. “None” means a neutral fix aimed at no group.