#001Week 1
Issue #001 · measured · waves so far: 2 · this issue’s permanent page · all issues
Matt Edward SEO’s AI visibility scoreboard
On , ChatGPT, Claude and Perplexity named Matt Edward SEO in 0 of 288 answers to 32 pre-registered questions, and cited mattedwardseo.com in 0. The questions were fixed and fingerprinted before the first measurement on . Results update weekly, flat weeks included.
All engines · all question groups
0 of 288
Named in 0 of 288 answers. At most 1%, the 95% upper bound.
All engines · Calgary: who to hire
0 of 72
Named in 0 of 72 answers. At most 5%, the 95% upper bound.
All engines · Beyond Calgary: who to hire
0 of 72
Named in 0 of 72 answers. At most 5%, the 95% upper bound.
All engines · Trades: how to get named
0 of 72
Named in 0 of 72 answers. At most 5%, the 95% upper bound.
All engines · How AI picks businesses
0 of 72
Named in 0 of 72 answers. At most 5%, the 95% upper bound.
ChatGPT · all question groups
0 of 96
Named in 0 of 96 answers. At most 4%, the 95% upper bound.
ChatGPT · Calgary: who to hire
0 of 24
Named in 0 of 24 answers. At most 14%, the 95% upper bound.
ChatGPT · Beyond Calgary: who to hire
0 of 24
Named in 0 of 24 answers. At most 14%, the 95% upper bound.
ChatGPT · Trades: how to get named
0 of 24
Named in 0 of 24 answers. At most 14%, the 95% upper bound.
ChatGPT · How AI picks businesses
0 of 24
Named in 0 of 24 answers. At most 14%, the 95% upper bound.
Claude · all question groups
0 of 96
Named in 0 of 96 answers. At most 4%, the 95% upper bound.
Claude · Calgary: who to hire
0 of 24
Named in 0 of 24 answers. At most 14%, the 95% upper bound.
Claude · Beyond Calgary: who to hire
0 of 24
Named in 0 of 24 answers. At most 14%, the 95% upper bound.
Claude · Trades: how to get named
0 of 24
Named in 0 of 24 answers. At most 14%, the 95% upper bound.
Claude · How AI picks businesses
0 of 24
Named in 0 of 24 answers. At most 14%, the 95% upper bound.
Perplexity · all question groups
0 of 96
Named in 0 of 96 answers. At most 4%, the 95% upper bound.
Perplexity · Calgary: who to hire
0 of 24
Named in 0 of 24 answers. At most 14%, the 95% upper bound.
Perplexity · Beyond Calgary: who to hire
0 of 24
Named in 0 of 24 answers. At most 14%, the 95% upper bound.
Perplexity · Trades: how to get named
0 of 24
Named in 0 of 24 answers. At most 14%, the 95% upper bound.
Perplexity · How AI picks businesses
0 of 24
Named in 0 of 24 answers. At most 14%, the 95% upper bound.
| Engine · model | G1Calgary: who to hire | G2Beyond Calgary: who to hire | G3Trades: how to get named | G4How AI picks businesses |
|---|---|---|---|---|
| ChatGPTgpt-5.4-mini | 0 of 24 at most 14% | 0 of 24 at most 14% | 0 of 24 at most 14% | 0 of 24 at most 14% |
| Claudeclaude-haiku-5-5 | 0 of 24 at most 14% | 0 of 24 at most 14% | 0 of 24 at most 14% | 0 of 24 at most 14% |
| Perplexitysonar | 0 of 24 at most 14% | 0 of 24 at most 14% | 0 of 24 at most 14% | 0 of 24 at most 14% |
| 012.525% | 012.525% | 012.525% | 012.525% |
12 control questions: 0 of 108 · at most 3%
01By engine
Does ChatGPT recommend Matt Edward SEO?
No, not yet. In Week 1, ChatGPT (gpt-5.4-mini) named Matt Edward SEO in 0 of 96 answers, so its true share is at most 4%.
Claude named him in 0 of 96 (at most 4%). Perplexity named him in 0 of 96 (at most 4%). Cited share is 0 of 396 answers (at most 1%): no engine has used mattedwardseo.com as a source yet.
Fig. 1 · Named share by engine, Week 0, all target questions pooled · scale 0–25%
- ChatGPTgpt-5.4-mini 0 of 96 · at most 4%
- Claudeclaude-haiku-5-5 0 of 96 · at most 4%
- Perplexitysonar 0 of 96 · at most 4%
- All three engines32 target questions 0 of 288 · at most 1%
- Controls12 control questions 0 of 108 · at most 3%
02The field
Who does AI name for AI SEO in Calgary?
In the 72 answers to the Calgary “who to hire” questions, the engines named 24 businesses in 6 or more answers each. The largest share was 28 of 72 (39%, range 28–50%). Matt Edward SEO was named in 0 of 72.
The names are printed as the engines wrote them, as plain text: no links and no endorsement. Only the Calgary questions are counted here.
| Business, as the engines wrote it | Answers naming it | Share · 95% range | |
|---|---|---|---|
| KOBZZA Agency | 28 of 72 | 39%, range 28–50% | |
| SearchBeyond | 20 of 72 | 28%, range 19–39% | |
| AI Visibility YYC | 19 of 72 | 26%, range 18–38% | |
| GrowME Marketing | 14 of 72 | 19%, range 12–30% | |
| AlbertaRank | 13 of 72 | 18%, range 11–28% | |
| Duo Creative Labs | 12 of 72 | 17%, range 10–27% | |
| MRC SEO Consulting | 11 of 72 | 15%, range 9–25% | |
| Prime Digital | 10 of 72 | 14%, range 8–24% | |
| Visibility Drip | 10 of 72 | 14%, range 8–24% | |
| Azuro Digital | 9 of 72 | 13%, range 7–22% | |
| Blink Digital Consulting | 9 of 72 | 13%, range 7–22% | |
| Creative Web Works | 9 of 72 | 13%, range 7–22% | |
| StyleLabs | 9 of 72 | 13%, range 7–22% | |
| 151 Digital | 8 of 72 | 11%, range 6–20% | |
| Luminary Software | 8 of 72 | 11%, range 6–20% | |
| Marvel Marketing | 8 of 72 | 11%, range 6–20% | |
| Full Blast Creative | 7 of 72 | 10%, range 5–19% | |
| Big Fox | 6 of 72 | 8%, range 4–17% | |
| Biostack | 6 of 72 | 8%, range 4–17% | |
| Canovis | 6 of 72 | 8%, range 4–17% | |
| Creative Elements Consulting | 6 of 72 | 8%, range 4–17% | |
| GO-Globe | 6 of 72 | 8%, range 4–17% | |
| ThatWare | 6 of 72 | 8%, range 4–17% | |
| The Three Marketers | 6 of 72 | 8%, range 4–17% | |
| Matt Edward SEO | 0 of 72 | at most 5% |
03Method
How is this measured?
The same 44 questions every week, fixed in advance, asked 3 times each through each engine’s official API, and scored as a share of answers with a 95% range.
- Questions
- 32 target questions in four groups of 8, plus 12 controls. Fingerprint 796e1f32…, locked
- Engines
- ChatGPT, gpt-5.4-mini, located Calgary; Claude, claude-haiku-5-5, located Calgary; Perplexity, sonar, located by country only; its API has no city setting
- Sample
- 3 answers per question per engine per wave: 24 per engine per group, 396 a wave
- Named
- The answer names Matt Edward SEO, the business or its domain
- Cited
- The answer’s sources include mattedwardseo.com
- Range
- Wilson score interval, 95%. A zero is shown with its upper bound, never as a bare 0%
- Controls
- 12 control questions: 0 of 108 · at most 3%
- Cost per wave
- USD 5.33
Every change to the site and to Matt’s public profiles is dated in the change log.
04Design
Why are some question groups not targeted yet?
So each change can be told apart from the engines simply changing. Each question group gets its own start date, and the groups not yet targeted act as a before-and-after comparison for the ones that are.
| Question group | Targeted from |
|---|---|
| Calgary: who to hire | at launch |
| How AI picks businesses | launch + 2 weeks |
| Trades: how to get named | launch + 4 weeks |
| Beyond Calgary: who to hire | launch + 6 weeks |
| Controls (12 questions) | never |
The launch date is set after the second baseline wave, so the start dates above are relative to it.
05Data
Where is the raw data?
The raw answers are kept for every wave and are available on request.
The verbatim questions and answers are kept off this page on purpose, so the site never shows up for its own test questions. The cluster-level numbers on this page are also a CSV file.