Matt Edward · SEO and AI visibility · Calgary
Matt Edward is a Calgary SEO consultant who shows you the numbers before you pay: who Google, ChatGPT, Claude and Perplexity recommend when your customers ask for a business like yours. Then he measures the same questions every month, so you always know what you’re paying for.
AI-generated on your device. It may be wrong; this page is the original.
Who do ChatGPT, Claude and Perplexity name when someone asks who to hire for SEO or AI SEO in Calgary?
Yours runs the same way on three of your customers’ questions, 27 answers, with the names showing. Free, by email.
01Results
Two recent results, each with the month it was measured, the source, and where the site stands now.
Names stay off until each client agrees. The numbers are Semrush’s estimates, the same for every site, so you can check them against any competitor.
“Matt Edward proved to be an exceptional SEO guru for our company.”
Client result
I rebuilt its site in September 2024 with one page for each treatment, 71 pages in all.
| Measure | Before · Sep 2024 | After · Nov 2025 |
|---|---|---|
| Keywords on Google’s first page | 32 | 143 |
| Keywords in the top 3 | 14 | 42 |
| Keywords ranked in total | 447 | 1,601 |
| Estimated visits from Google a month | 1,158 | 2,503 |
I no longer work on this site. In September 2026 it had 54 keywords on Google’s first page.
Semrush estimates, Canada, pulled 2026-10-27.
Client result
From fall 2023 to the end of 2025 I took it from a one-page site to service pages, comparison pages and guides.
| Measure | Before · Aug 2023 | After · Nov 2025 |
|---|---|---|
| Keywords on Google’s first page | 3 | 97 |
| Keywords ranked in total | 58 | 1,103 |
| Estimated visits from Google a month | 23 | 750 |
At its best it ranked #2 on Google in the US for “lease accounting software”.
The work ended in December 2025. In September 2026 it had 82 keywords on Google’s first page.
Semrush estimates, United States, pulled 2026-10-27.
02Who
Matt Edward is the one person behind Matt Edward SEO, a Calgary SEO consultancy for local service businesses, from trades to clinics. Matt Edward runs the strategy and checks every change himself; AI agents he built do the measuring, research and first drafts. He has done SEO since 2018, and for clients since 2020.
In one sentence
Matt Edward SEO is a Calgary SEO and AI visibility consultant who shows businesses who Google, ChatGPT, Claude and Perplexity recommend, measures it every month, and publishes his own numbers every week.
03The work
With a consultant, the person you talk to is the person who makes the calls and checks the work. Matt Edward runs the strategy and checks every change himself; AI agents he built do the measuring, research and first drafts.
That covers your on-page changes, content, safe link building, local SEO and Google Business Profile management.
He also measures what the AI engines say about your business, the work some call AI SEO, AEO or GEO, and changes one thing at a time so you can see what moved.
CAD 495
Your own customer questions, asked of ChatGPT, Claude and Perplexity through their official APIs, with control questions, plus a fix list in priority order. Credited in full to your first month if a plan starts within 30 days.
CAD 900/mo
Google Business Profile management, listings, a page a month and review replies, with a Maps scan, an AI re-measure and a progress report every month.
CAD 1,500/mo
Everything in local SEO, plus answer-first pages, third-party mentions and directory profiles, and a check of what each AI assistant says about you. Re-measured every month and reported in plain words.
04Clients
Local service businesses in Calgary and nearby, the kind customers now ask an AI assistant to choose for them: trades and home services first, plus clinics, med spas and law firms. Also software companies that win customers through Google.
AI SEO for Calgary contractors and home-service companies · SEO for Calgary law firms
Not a fit
If you want guaranteed rankings, fake reviews or a ™ framework. I can’t promise AI will name you; I can show you, honestly, whether it does.
05Week 1 · Issue #001
#001Week 1
Rarely, so far. In Week 1 the three engines named Matt Edward SEO in 0 of 288 answers to the 32 target questions, and cited mattedwardseo.com in 0. The 12 control questions named him in 0 of 108.
Across the 2 weeks so far, that’s one mention in 792 answers: Claude’s, in Week 0. Every week from here is published, flat weeks included.
That’s the only time any engine has named me. Here is what Claude said in Week 0, cut to the line about me.
[…]
Calgary SEO agencies that may also offer AEO (confirm with them)
[…]
Matt Edward SEO: Focuses on local SEO, semantic strategies, and safe link building.
[…]
Sources Claude cited in this answer (6)
Verbatim excerpt, official APIWeek 0 · Issue #000
06Start
Ask for the free AI visibility check. Matt puts three questions your customers ask to ChatGPT, Claude and Perplexity, three times each, reads every answer, and emails you the result within 2 business days.
What the email shows
Then, only if you want more