Matt Edward: Calgary SEO and AI-visibility consultant for trades
Matt Edward is the Calgary-based founder of Matt Edward SEO, a one-person local SEO and AI-visibility consultancy for trades businesses. He has done SEO since 2018, for clients since 2020, and publishes a weekly, pre-registered measurement of how often ChatGPT, Claude and Perplexity name him.
Short bio (the same 25 words here and on every directory profile):
Matt Edward is a Calgary SEO consultant who shows businesses who Google and AI assistants recommend instead of them. He measures himself in public.
01Who
Who is Matt Edward?
I’m a Calgary SEO consultant, and Matt Edward SEO is my own one-person business.
I’ve done SEO since 2018, first on my own sites, and for clients since 2020. In my agency work I manage Google Business Profiles, Map Pack rankings and location pages for multi-location businesses. On my own, I’ve done SEO for Calgary small businesses, among them skin-care and med-spa businesses, a meal-prep company and a software company, and in 2025 I built a website for a roofing company.
AI agents I built do the measuring, research and first drafts. I make the calls, check every change before it goes live, and I’m the one you deal with.
“Matt Edward proved to be an exceptional SEO guru for our company.”
I’d rather you judge me on something you can check than on a list of credentials. So I measure my own AI visibility in public, every week, including the weeks when nothing moves.
02Based in
Where is Matt Edward SEO based?
Matt Edward SEO is based in Calgary, and I come to you.
I meet clients at their shop or office anywhere in Calgary and in Airdrie, Cochrane, Chestermere and Okotoks. There’s no storefront to visit, so this site doesn’t publish a street address.
03Method
How does Matt Edward measure AI visibility?
I ask ChatGPT, Claude and Perplexity the same 32 questions every week, three times each, and count how often they name me or cite this site.
- The questions are fixed in advance. The questions were fixed and fingerprinted (796e1f32…) before the first measurement on .
- The engines are asked through their official APIs, with web search on. ChatGPT and Claude are set to Calgary. Perplexity’s API can only be set to a country, not a city.
- 12 control questions that I never target show the engines’ own drift from week to week.
- Changes are staggered by question group, and each one is dated, so a rise can be matched to what caused it.
The first wave ran on . The engines named Matt Edward SEO in 1 of 288 answers to my 32 target questions, and cited mattedwardseo.com in none. The one mention came from Claude, which described Matt Edward SEO as focusing on “local SEO, semantic strategies, and safe link building.”
That’s my starting line. In Week 3 (), they named Matt Edward SEO in 19 of 288 and cited mattedwardseo.com in 19; Claude named him in 19 of 24 answers to the “Calgary: who to hire” questions. Every week since is on the scoreboard, flat weeks included.
04Published
Where does Matt Edward publish?
On this site’s scoreboard, every week.
- The weekly scoreboard: mattedwardseo.com/scoreboard/
- The raw answers are kept for every wave and are available on request.
05Contact
How do I contact Matt Edward?
Email me at matt@mattedwardseo.com or call (587) 700-6006. I answer every message myself.
The contact page has the details, and AI visibility for Calgary businesses describes the main thing I do for clients. The audit and the two monthly plans are summed up on the home page.
06Other work
What else do I take on?
Two things beyond SEO and AI visibility: rebuilding your site so AI can read and cite it, the way I rebuilt this one, and setting up AI prompting and workflow packages for small teams. A package is a half-day session, on site or on Zoom, for a team of up to five: I set up ChatGPT or Claude for your team, write a prompt library for three to five tasks you repeat, automate one workflow end to end, and leave a written guide. It’s the same agent-building this business runs on. To ask about either, use the contact page.