Generative engine optimization (GEO), answer engine optimization (AEO) and AI search optimization in Calgary by Matt Edward
Matt Edward SEO is a Calgary consultancy that gets local businesses named and cited by ChatGPT, Claude, Perplexity and Google AI Mode, work also called answer engine optimization (AEO) or generative engine optimization (GEO). Every engagement starts with a baseline measured from Calgary, and every change is dated so you can see what moved.
01Who
Who in Calgary does answer engine optimization and generative engine optimization?
Matt Edward does. Matt Edward SEO is a one-person Calgary consultancy. Matt Edward runs the strategy and checks every change himself; AI agents he built do the measuring, research and first drafts.
He works with trades and home-service businesses in Calgary and nearby, and he publishes his own numbers: in Week 1, measured , the engines named Matt Edward SEO in 0 of 288 answers. More about Matt Edward.
02Deliverables
What does an AI visibility consultant do for a Calgary small business?
Measures how often the AI engines name your business, works through a fixed list of deliverables, and measures again every month.
Everything in local SEO, plus:
| Each month | What it means here |
|---|---|
| Answer-first pages | 2 pages, written from a 20-minute call with you. The agents draft them and flag anything unconfirmed; I edit them; you approve them |
| Mentions | 2 third-party mentions or directory profiles, on sites the engines already cite. The agents find the sites and draft the pitch; I send it in your name, with your approval. No fake reviews, no planted posts |
| AI fact check | What each assistant says about your business, whether it’s right, and one consistent description used everywhere you appear |
| Index and crawler upkeep | Your site findable in Google, Bing and Brave, open to OAI-SearchBot, Claude-SearchBot and PerplexityBot, and its schema kept current |
| Baseline audit | Included in month 1: your customers’ questions, at least 3 answers per question per engine, before any change |
Not included in any plan
- Ads and social media
- Site rebuilds, which I quote per project
- Review-generation campaigns
- Content beyond the monthly pages
- Same-day support
- Any guarantee of rankings, or of AI naming you
03Engines
Which AI assistants does it cover?
ChatGPT, Claude and Perplexity, measured through their official APIs, plus Google’s AI Overviews and AI Mode through your own Search Console data.
- ChatGPT
- gpt-5.4-mini, official API, located Calgary
- Claude
- claude-haiku-5-5, official API, located Calgary
- Perplexity
- sonar, official API, located by country only; its API has no city setting
- Google AI
- AI Overviews and AI Mode, from your Search Console data
04Results
How are results shown?
As a share of answers with a 95% range, in the same format as Matt’s own public scoreboard. Each monthly report lists what changed, on which date, and what moved.
A zero is reported with its upper bound: 0 of 24 answers is “at most 14%”, never a bare 0%. See the format on Matt’s scoreboard.
05Guarantees
Can you guarantee ChatGPT will recommend us?
No. Nobody can. AI answers change from one run to the next. What Matt Edward promises is an honest measurement before and after every change.
Every fix is checkable. If one Matt marks done doesn’t check out, he redoes it free within 5 business days.
What Matt Edward won’t do
- Guarantee that ChatGPT or any other engine will name you
- Write, buy or swap fake reviews
- Hide text or prompts in your pages for AI to read
- Add “Summarize with AI” buttons that plant instructions in an assistant’s memory
- Publish self-ranking lists that put you at the top
06Contractors
Do you work with contractors?
Yes. Contractors and home-service companies are who this service is built for: HVAC, plumbing, roofing, electrical, landscaping, pest control and renovation.
AI visibility for Calgary contractors and home-service companies