Matt Edward helps Calgary contractors and home-service companies (HVAC, plumbing, roofing, electrical, landscaping, pest control and renovation) get named when customers ask ChatGPT, Google’s AI or Perplexity who to hire. He measures each client’s own customer questions from Calgary, before and after, with the method he uses on himself.
01Who
Matt Edward SEO does: I’m a one-person AI search optimization consultant in Calgary, and I focus on contractors and home-service companies.
This is the contractor version of AI visibility for Calgary businesses. AI agents I built do the measuring, research and first drafts. I make the calls, check every change before it goes live, and I’m the one you deal with. I come to you. Some people call this work answer engine optimization (AEO) or generative engine optimization (GEO); it’s the same job.
I run the same measurement on myself in public. On , ChatGPT, Claude and Perplexity named Matt Edward SEO in 1 of 288 answers to my 32 target questions. The scoreboard shows every week since.
02Trades
HVAC, plumbing, roofing, electrical, landscaping, pest control and renovation companies in Calgary.
| Trade | |
|---|---|
| HVAC | HVAC SEO |
| Plumbing | Plumber SEO |
| Pest control | Pest control SEO |
| General contractors and renovation | SEO for contractors |
| Roofing, electrical, landscaping | — |
“Matt Edward proved to be an exceptional SEO guru for our company.”
Client result
I rebuilt its site in September 2024 with one page for each treatment, 71 pages in all.
| Measure | Before · Sep 2024 | After · Nov 2025 |
|---|---|---|
| Keywords on Google’s first page | 32 | 143 |
| Keywords in the top 3 | 14 | 42 |
| Keywords ranked in total | 447 | 1,601 |
| Estimated visits from Google a month | 1,158 | 2,503 |
I no longer work on this site. In September 2026 it had 54 keywords on Google’s first page.
Semrush estimates, Canada, pulled 2026-10-27.
Client result
From fall 2023 to the end of 2025 I took it from a one-page site to service pages, comparison pages and guides.
| Measure | Before · Aug 2023 | After · Nov 2025 |
|---|---|---|
| Keywords on Google’s first page | 3 | 97 |
| Keywords ranked in total | 58 | 1,103 |
| Estimated visits from Google a month | 23 | 750 |
At its best it ranked #2 on Google in the US for “lease accounting software”.
The work ended in December 2025. In September 2026 it had 82 keywords on Google’s first page.
Semrush estimates, United States, pulled 2026-10-27.
This isn’t for you if you want a promise of the top spot in ChatGPT. Nobody can honestly make that promise.
03Area
Anywhere in Calgary’s four quadrants, and in Airdrie, Cochrane, Chestermere and Okotoks.
I come to you: your shop, your office or wherever suits you.
04Engagement
Each month, everything in local SEO plus the AI work, starting with a baseline in month 1:
Everything in local SEO, plus:
| Each month | What it means here |
|---|---|
| Answer-first pages | 2 pages, written from a 20-minute call with you. The agents draft them and flag anything unconfirmed; I edit them; you approve them |
| Mentions | 2 third-party mentions or directory profiles, on sites the engines already cite. The agents find the sites and draft the pitch; I send it in your name, with your approval. No fake reviews, no planted posts |
| AI fact check | What each assistant says about your business, whether it’s right, and one consistent description used everywhere you appear |
| Index and crawler upkeep | Your site findable in Google, Bing and Brave, open to OAI-SearchBot, Claude-SearchBot and PerplexityBot, and its schema kept current |
| Baseline audit | Included in month 1: your customers’ questions, at least 3 answers per question per engine, before any change |
Not included in any plan
Billed monthly. The baseline audit is included in month 1, and the minimum term is 3 months, then month to month.
05Measurement
The same way I measure myself: the same questions, asked repeatedly, counted, and reported with a range.
Google’s AI Overviews and AI Mode have no official API for this, so I don’t sample them. With your permission, I also report what your own Google Search Console shows for AI Overviews.
The AI visibility audit is this measurement on its own, if you want to start there.
06Local SEO
Yes. The plan includes everything in local SEO in Calgary, Google Business Profile management and the Map Pack among it.
07Guarantees
No. AI answers change from one ask to the next, and nobody outside OpenAI, Anthropic, Perplexity and Google controls them.
What I promise is the work, done as agreed, and a dated measurement of what changed. I won’t write fake reviews, and I won’t put hidden text or hidden prompts on your site.
Every fix is checkable. If one I mark done doesn’t check out, I redo it free within 5 business days.
Start with the free AI check. It shows who ChatGPT, Claude and Perplexity name for your trade in Calgary today. The AI visibility audit goes deeper.