Pest control SEO is extremely important if you want to thrive in this service-based business. Customers will type in a WIDE variety of keywords in order to find a the proper extermination business, and we want to help you get there. If you look at the potential for monthly traffic, you can easily see how you can scale your pest control business quicker and to a higher revenue number than you likely expected.
There are a variety of main keywords you will want to rank for in order to acquire more potential clients. These are generally the same across the board but you may or may not offer these services. Let’s take a look at a few of them.
Primary keywords include:
- Pest control Calgary
- Exterminator Calgary
- Wasp exterminator near me
- Bed bug exterminator
- Commercial pest control
- Mice exterminator Calgary
- Skunk removal Calgary
- Vole control Calgary
and many more.
For each city, there will be more common keywords, and for diverse pest control companies, you may wish to concentrate on certain services. On average, each of these search phrases receives a monthly volume of searches. Learn more about our SEO services in Calgary.
For example, ‘pest control Calgary’ is searched for on Google around 1900 times each month. What we do to increase your website’s traffic is optimize landing pages for these terms and similar ones too. By doing this, your pest control website has a greater chance of appearing as the top result on Google. We can use this same method for other relevant search terms as well.
That said, it’s not as simple as that. There are a number of distinct elements that go into ranking your Google page at the top, and this means competing with other pest control companies doing the same thing.
Why Do You Need Pest Control SEO Services?
There are many benefits of SEO for your pest control company, but the primary reason is to increase website visibility and generate more leads.
These are leads that go directly to your pest control services website after they type in a keyword related to what you’re selling on Google, Google Maps, or Bing.
You want to be in the top 3 search engine results to maximize the number of potential clients you can get. Data and Google analytics show that people click on the first 3 results more often than any other ranking. This is the crux of our pest control SEO strategy and maximizing your visibility in Google searches.
How We Formulate Your Pest Control SEO Campaign
We take a different approach when it comes to local SEO for pest control companies; we have a plan and timetable in place to help you get more Google results.
The Right Keyword Research for Pest Control Companies
This is one of the biggest mistakes I see when looking at pest control SEO. Any type of pest control SEO strategy is based on good data and research.
Most pest control companies and digital marketing businesses primarily pursue the keyword “location + pest control” in order to optimize their website ranking. Even though this is a high-volume term that people search for when looking for exterminators, there are SO MANY additional keywords you could target that would contribute to your local pest control SEO efforts.
Customers will search for specific services, and if you’re not optimizing for these specific services + locations then you are missing out on customers that are further down the funnel and ready to buy. For example, something more specific like “vole control Calgary” is very specific, and you should have a dedicated page optimized for ranking that term.
Search engine optimization is a holistic practice. You need to do pest control SEO for the entire website as well as page by page specifically. They need to prop each other up with supporting content.
This means supporting pieces of content that will also lift your main keywords throughout the entire pest control industry for successful SEO campaigns.
Site Structure for Your Pest Control Company
Each page should have a direct purpose for gaining organic traffic. If you are looking to rank for “mice exterminator + location” at your pest control company, then you need to have a page that is optimized for mice exterminator + location to capture that traffic.
We’ll provide the greatest practical site structure based on our study, and we can handle all of the writing, updating, and design modifications so you don’t have to deal with anyone else.
Google recognizes a very specific site structure for pest control SEO to make sure your pest control company is the best possible option to show at the top of the search engines. Include all your pest control services on a separate page and category.
Pest control SEO services and exterminator SEO takes a lot of work to rank in the organic search results for the correct target audience. Local search strategies and SEO efforts need a full SEO campaign.
Service Pages for Pest Control Companies – Ranking at the top of Search Engines
One of the first things we will accomplish as your pest control SEO company is optimizing your service pages. This includes your home page.
To enhance your web pages and improve your chances of ranking in Google’s first three spots, we employ a variety of methods. This might mean editing, adding new material, or completely revamping the existing text on your website. However, it also includes a wide range of optimization that you don’t have to worry about unless you’re interested.
All you have to know is that we can assist you rank higher on Google for your most important terms on your website, resulting in more bookings and clientele.
We also include much more that will help you rank better on Google:
- Backlink fixes
- Link Building
- Google Business Profile
- 3-Pack Map Ranking Optimization
- Technical issues
- All on-page SEO
- All off-page SEO
Pest Control SEO Marketing Secret Sauce
As a pest control SEO company, we have come to realize that some techniques work better than others. We can easily identify these gaps between your pest control website and your competitor’s local SEO efforts and beat them.