Privacy policy
Matt Edward SEO is a one-person business run by Matt Edward in Calgary. This site collects personal information only when you ask for a free check, ask for an agency sample report or contact Matt: your business name, your trade and your email address, and for an agency sample, your client’s business name, trade and city. There are no advertising trackers on this site. It uses Google Analytics to measure visits (see below). This policy took effect on .
01Collected
What information does this site collect?
Only what you give me, plus the short-lived records the web host keeps.
- The free check form: your business name, your trade, your email address, and your request to have the result emailed to you.
- The agency sample form: your agency’s name and website, your email address, and your client’s business name, trade and city.
- Messages you send by email or phone, and whatever you put in them.
- Request logs: the site’s host, Vercel, keeps short-lived request logs (the page requested, your browser’s user agent and your region) for up to 1 day, to keep the site running and secure.
This site uses Google Analytics to count visits and see which pages and sources people arrive from. It sets cookies in your browser to do that, and Google receives your IP address and browser details. I don’t use it for advertising, and the form details above aren’t sent to it. You can block it with your browser’s settings or Google’s opt-out add-on.
02Purpose
Why do I collect it?
To do what you asked, and nothing else without your permission.
- To run your free check and email you the result.
- To prepare an agency’s sample report and send it to the agency. I never contact the agency’s client.
- To answer your message.
There’s no mailing list. I don’t sell, rent or trade your information, and I don’t use it for advertising.
03Others
Who else handles it?
The services that run the site and my email, and the AI services the measurement uses.
- Google provides Google Analytics, which measures visits to this site.
- Vercel hosts the site. The free check and agency sample forms are processed by small functions on Vercel and delivered to my inbox. No third-party form service is used.
- SiteGround hosts my email, matt@mattedwardseo.com.
- The free check and audits: the questions are sent through DataForSEO to OpenAI (ChatGPT), Anthropic (Claude) and Perplexity, in the US, to collect the answers. Your business name is not included.
- Agency sample and white-label reports: the client’s business name and its questions are sent the same way, because the report measures whether the engines name that business. Agencies are asked to tell their clients so.
These services may store information on servers outside the province or country where you live.
04Deletion
When is it deleted?
When I no longer need it.
- Free check requests, agency sample requests and messages: deleted 12 months after the last contact.
- Client records: kept as long as tax rules require.
05Access
How do I see, correct or delete my information?
Email me at matt@mattedwardseo.com and say what you want. I’ll reply within 30 days.
06Emails
How do I stop getting emails?
There’s nothing to unsubscribe from: a free check gets one email, with its result, and there’s no mailing list. If you don’t want any more email from me, say so at matt@mattedwardseo.com.
07Complaints
Who do I complain to?
Contact me first at matt@mattedwardseo.com, and I’ll try to fix it. If you’re not satisfied, you can complain to the Office of the Information and Privacy Commissioner of Alberta and, for data that crosses borders, the Office of the Privacy Commissioner of Canada.
08Changes
Will this policy change?
If it does, the new version gets a new date at the top, and the change is listed on the change log.
Questions about this policy go to matt@mattedwardseo.com, or see the contact page.