Matt Edward SEO is a one-person Calgary SEO consultancy for on-page work, content, safe link building and local SEO, mostly for trades and home-service businesses. Matt Edward runs the strategy and checks every change himself; AI agents he built do the measuring, research and first drafts. He works across Calgary and nearby towns, and comes to you.
01The work
Four kinds of work: on-page work, content, safe link building and local SEO.
| Work | What it means here |
|---|---|
| On-page work | Your service pages’ titles, headings, copy and internal links, so each page plainly matches the job your customers search for |
| Content | Pages that answer your customers’ real questions about your services in Calgary, built from what you tell me about the work |
| Safe link building | Links from real local and industry sites. No bought links, no link networks |
| Local SEO | Google Business Profile management, consistent listings and local links: see local SEO in Calgary |
In practice, that's the SEO + AI visibility plan:
Everything in local SEO, plus:
| Each month | What it means here |
|---|---|
| Answer-first pages | 2 pages, written from a 20-minute call with you. The agents draft them and flag anything unconfirmed; I edit them; you approve them |
| Mentions | 2 third-party mentions or directory profiles, on sites the engines already cite. The agents find the sites and draft the pitch; I send it in your name, with your approval. No fake reviews, no planted posts |
| AI fact check | What each assistant says about your business, whether it’s right, and one consistent description used everywhere you appear |
| Index and crawler upkeep | Your site findable in Google, Bing and Brave, open to OAI-SearchBot, Claude-SearchBot and PerplexityBot, and its schema kept current |
| Baseline audit | Included in month 1: your customers’ questions, at least 3 answers per question per engine, before any change |
Not included in any plan
Billed monthly, with a minimum term of 3 months, then month to month.
02Who
AI agents I built do the measuring, research and first drafts. I make the calls, check every change before it goes live, and I’m the one you deal with.
Matt Edward SEO isn’t an agency with account managers; it’s me. If you were looking for a Calgary SEO agency, the difference is that the person you meet is the person who makes the calls and checks the work.
How it runs:
More about me is on the about page.
03Clients
Mostly trades and home-service businesses: HVAC, plumbing, roofing, electrical, landscaping, pest control and renovation. Also clinics and med spas, law firms, and software companies that win customers through Google.
I also work with Calgary law firms: see SEO and AI visibility for Calgary law firms.
There’s more for contractors on SEO for contractors.
“Matt Edward proved to be an exceptional SEO guru for our company.”
Client result
I rebuilt its site in September 2024 with one page for each treatment, 71 pages in all.
| Measure | Before · Sep 2024 | After · Nov 2025 |
|---|---|---|
| Keywords on Google’s first page | 32 | 143 |
| Keywords in the top 3 | 14 | 42 |
| Keywords ranked in total | 447 | 1,601 |
| Estimated visits from Google a month | 1,158 | 2,503 |
I no longer work on this site. In September 2026 it had 54 keywords on Google’s first page.
Semrush estimates, Canada, pulled 2026-10-27.
Client result
From fall 2023 to the end of 2025 I took it from a one-page site to service pages, comparison pages and guides.
| Measure | Before · Aug 2023 | After · Nov 2025 |
|---|---|---|
| Keywords on Google’s first page | 3 | 97 |
| Keywords ranked in total | 58 | 1,103 |
| Estimated visits from Google a month | 23 | 750 |
At its best it ranked #2 on Google in the US for “lease accounting software”.
The work ended in December 2025. In September 2026 it had 82 keywords on Google’s first page.
Semrush estimates, United States, pulled 2026-10-27.
04Area
Calgary, Airdrie, Cochrane, Chestermere and Okotoks.
I come to you. There’s no storefront to visit.
05Guarantees
No. Google itself says “No one can guarantee a #1 ranking on Google” (Google Search Central, “Do you need an SEO?”, checked ).
What I promise is the agreed work and a dated record of what changed and what moved.
Every fix is checkable. If one I mark done doesn’t check out, I redo it free within 5 business days.
06AI search
Yes. The plan includes the AI work, described on AI visibility for Calgary businesses.
If you want to know where you stand first, the free AI check shows who ChatGPT, Claude and Perplexity name for your trade in Calgary, and the AI visibility audit goes deeper.