Local SEO from Matt Edward SEO works to get Calgary service businesses into Google’s Map Pack and local results for the searches their customers make. It covers Google Business Profile management, consistent listings, service-area pages and review monitoring, plus a monthly Maps scan, AI re-measure and progress report, run by Matt in Calgary, mostly for trades.
01Each month
Eight pieces of work each month:
| Each month | What it means here |
|---|---|
| Google Business Profile | 4 posts drafted from your own photos and jobs, which I approve before they go up, plus photos, Q&A, and your services, categories and service area kept current |
| Listings | Up to 5 directory listings fixed or added, until your name, phone number and service area match everywhere |
| Pages | 1 service or service-area page, only where there’s something genuinely different to say |
| Reviews | New reviews watched, with a reply drafted within 1 business day for you to approve |
| Maps scan | Where you show up in Google Maps across your service area: 25 points, 3 searches |
| AI re-measure | 180 answers from ChatGPT, Claude and Perplexity, so you see your AI numbers too |
| Site fixes | Worked down from your baseline list, when you give me editor access to your site |
| Progress report | What was done, what moved on Google, Maps and AI, and what’s next |
AI agents I built do the measuring, research and first drafts. I make the calls, check every change before it goes live, and I’m the one you deal with.
Not included in any plan
Areas: anywhere in Calgary’s four quadrants, and Airdrie, Cochrane, Chestermere and Okotoks. I come to you.
Billed monthly, with a minimum term of 3 months, then month to month.
02Worth it?
It is if your customers look for your kind of work on Google, because local SEO works on two of the three things Google says its local results depend on.
Google says local results are “mainly based on relevance, distance, and popularity,” and calls the third factor prominence: how well known a business is (Google Business Profile Help, “Tips to improve your local ranking on Google”, checked ).
Distance depends on where the customer is searching from, and nobody can change that. Relevance and prominence are what local SEO works on: how well your profile and site match the search, and how well known your business is across the web.
It’s probably not worth it if nearly all your work comes from referrals and repeat customers, and new customers don’t look for you on Google.
03No storefront
Yes. Google’s own guidelines allow a Business Profile for a business that “travels to customers where they are,” with its address hidden and a service area set (Google, “Guidelines for representing your business on Google”, checked ).
The same guidelines say the service area shouldn’t reach much farther than about 2 hours’ drive from where the business is based, and that a virtual office isn’t eligible. I handle service-area businesses under those rules, and I don’t use virtual offices or borrowed addresses.
04Profiles
Yes. I manage Google Business Profiles for Calgary trades, keeping each one accurate, current and consistent with your website and your other listings.
That’s ongoing management, as part of local SEO.
05Guarantees
No. Google says “There’s no way to request or pay for a better local ranking on Google” (Google Business Profile Help, checked ).
What I promise is the agreed work and a monthly record of what changed and what moved.
Every fix is checkable. If one I mark done doesn’t check out, I redo it free within 5 business days.
06Clients
A Calgary med spa: after I rebuilt its site in September 2024 with one page for each treatment, its keywords on Google’s first page went from 32 to 143 by November 2025 (Semrush estimates). The full before and after is below.
“Matt Edward proved to be an exceptional SEO guru for our company.”
Client result
I rebuilt its site in September 2024 with one page for each treatment, 71 pages in all.
| Measure | Before · Sep 2024 | After · Nov 2025 |
|---|---|---|
| Keywords on Google’s first page | 32 | 143 |
| Keywords in the top 3 | 14 | 42 |
| Keywords ranked in total | 447 | 1,601 |
| Estimated visits from Google a month | 1,158 | 2,503 |
I no longer work on this site. In September 2026 it had 54 keywords on Google’s first page.
Semrush estimates, Canada, pulled 2026-10-27.
Client result
From fall 2023 to the end of 2025 I took it from a one-page site to service pages, comparison pages and guides.
| Measure | Before · Aug 2023 | After · Nov 2025 |
|---|---|---|
| Keywords on Google’s first page | 3 | 97 |
| Keywords ranked in total | 58 | 1,103 |
| Estimated visits from Google a month | 23 | 750 |
At its best it ranked #2 on Google in the US for “lease accounting software”.
The work ended in December 2025. In September 2026 it had 82 keywords on Google’s first page.
Semrush estimates, United States, pulled 2026-10-27.
07AI search
Local SEO measures them every month, so you see your AI numbers. The work to move those numbers is in the SEO + AI visibility plan.
For the rest of SEO (on-page work, content and safe link building), see Calgary SEO services. It’s the same SEO + AI visibility plan, and it includes everything on this page. To see where you stand today, start with the free AI check.