SEO and AI visibility for Calgary law firms
Matt Edward SEO helps Calgary law firms get found on Google and named when people ask ChatGPT, Claude and Perplexity for a lawyer. Matt Edward runs the strategy and checks every change himself; AI agents he built do the measuring, research and first drafts. The work runs from Google Business Profile management and practice-area pages to a measured baseline of how often AI assistants name the firm, and he comes to your office.
01Who
Who helps Calgary law firms get found on Google and in AI answers?
Matt Edward SEO does: it’s just me, a Calgary SEO consultant. AI agents I built do the measuring, research and first drafts. I make the calls, check every change before it goes live, and I’m the one you deal with.
There’s no account manager. I come to your office anywhere in Calgary and in Airdrie, Cochrane, Chestermere and Okotoks.
I also measure my own AI visibility in public, with the same method I use for clients. How that works is on the about page.
02The work
What does SEO for a Calgary law firm include?
The SEO + AI visibility plan from my Calgary SEO services, aimed at the practice areas you want more clients for. Each month:
| Each month | What it means here |
|---|---|
| Practice-area pages | 2 pages, written from a 20-minute call with you. The agents draft them and flag anything unconfirmed; I edit them; you approve every page and claim before it goes live |
| Google Business Profile | The firm’s profile and, where Google’s guidelines allow, profiles for individual lawyers: 4 posts for you to approve, and everything else kept current. See local SEO in Calgary |
| Listings | Up to 5 fixed or added, until the firm’s name, address and phone number match everywhere it’s listed |
| Reviews | New reviews watched, with a reply drafted within 1 business day for you to approve |
| Mentions | 2 mentions or directory profiles on local and legal-community sites the engines already cite, sent in the firm’s name with your approval |
| AI visibility | A baseline in month 1, then a monthly re-measure (180 answers) and a check of what each assistant says about the firm: see AI visibility for Calgary businesses |
| Site fixes | Worked down from the baseline list, when you give me editor access to the firm’s site |
| Maps scan and report | Where the firm shows up in Google Maps, then what was done, what moved and what’s next |
Not included in any plan
- Ads and social media
- Site rebuilds, which I quote per project
- Review-generation campaigns
- Content beyond the monthly pages
- Same-day support
- Any guarantee of rankings, or of AI naming you
Google’s guidelines list lawyers among “individual practitioners”, public-facing professionals “typically with their own customer base” (Google, “Guidelines for representing your business on Google”, checked ).
Billed monthly, with a minimum term of 3 months, then month to month.
03AI answers
Can you get my firm named by ChatGPT, Claude and Perplexity?
I can do the work that gives them something to find and measure what happens, but I can’t promise they’ll name you.
- You approve the questions first: the ones people ask when they’re looking for a lawyer like you in Calgary.
- Each question is asked at least 3 times per engine, through the official APIs with web search on. ChatGPT and Claude are set to Calgary; Perplexity’s API takes a country, not a city.
- Each answer is scored for whether it names your firm and whether it cites your site, and every share comes with a 95% range.
- Measured before any change, then monthly, with every change dated.
04Professional rules
How do you keep a law firm’s marketing within its professional rules?
Your marketing stays within your firm’s professional conduct rules: you approve every page and claim before it goes live. I’m not a lawyer and don’t give legal advice.
Your firm decides what its rules allow.
05Firms
Which law firms do you work with?
Small and mid-size Calgary firms. Typical practice areas are personal injury, family, real estate, and wills and estates. I haven’t published law-firm results yet; when I do, they’ll be measured and dated like everything else here.
06Guarantees
Do you guarantee rankings?
No. Google itself says “No one can guarantee a #1 ranking on Google” (Google Search Central, “Do you need an SEO?”, checked ). AI answers can’t be guaranteed either: they change from one ask to the next.
What I promise is the agreed work and a dated record of what changed and what moved.
Every fix is checkable. If one I mark done doesn’t check out, I redo it free within 5 business days.
07Start
How do I start?
Start with the free AI check: tell me the firm’s name and main practice area, and I’ll email you who ChatGPT, Claude and Perplexity name for it in Calgary. The AI visibility audit goes deeper.