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68 Top Free SEO Tools You Need To Know

By Matt Edward

December 23, 2022


We hope you enjoy this piece on free SEO tools. If you work in digital marketing or operate a website, you probably already know how important search engine optimization (SEO) is for increasing traffic to your site. However, putting good SEO tactics into practice may take time and money.

This blog post highlights the best free SEO tools for optimizing your website and increasing its ranking in search results. Whether you’re just getting started with SEO or trying to improve your current strategy, these tools are a great resource that may help you reach your goals while staying within your budget.

Free Local SEO Tools

1. Google Business Profile

A Google Business Profile is a free Google profile that provides information about your business, such as its address, contact information, and services. It improves your company’s visibility in Google Maps and search results, making it easier for customers to find and contact you. 

By creating a Google Business Profile, you can improve your local SEO efforts and increase your company’s visibility in the community. The profile includes elements such as reviews and ratings that can help you establish credibility and trust with potential customers, as well as the ability to upload images, videos, and other materials to showcase your business. It is an essential tool for any business looking to increase its internet visibility and attract local customers.

2. Bing Places for Business

You can manage your company’s information on Bing Maps and Bing Search by using the free tool Bing Places for Business.

3. Local Citation Finder

Local Citation Finder is a free service by Whitespark that helps you find and monitor citations for your local business. Citations are other websites’ references to your company’s name, location, and contact information.

4. Moz Local

With the help of the local SEO tool Moz Local, you can manage and optimize your local company listings on various websites and directories. There are some free features available, while others require a premium membership.

5. BrightLocal

BrightLocal is a local SEO solution that helps you manage and improve your small business’s listings on various websites and directories. There are some free features available, while others require a premium membership.

6. Yext

Yext is a local SEO tool that assists you in managing and improving the listings of your small business on various websites and directories. There are some free features available, while others require a premium membership.

8. Whitespark Local Citation Finder 

Whitespark Local Citation Finder is a free service that helps you find and monitor citations for your local business. Citations are other websites’ references to your company’s name, location, and contact information.

Free Keyword Research Tools

9. Google Keyword Planner

Google Keyword Planner: This is a free Google tool for keyword research, comparison, and traffic estimation. 

10. Ubersuggest

Ubersuggest is a free keyword research tool that suggests words and phrases related to your search terms.

11. Keywordtool.io

Using a seed keyword, a list of keywords and phrases is generated using the free keyword research tool Keywordtool.io.

12. Answer the Public

This free keyword research tool generates a list of queries and prepositions based on a seed term.

13. Keywordtool.net

Using a seed keyword, a list of keywords and phrases is generated using the free keyword research tool Keywordtool.net.

14. Soovle

Soovle is a free keyword research tool that retrieves a list of terms and phrases from Google, Amazon, and Wikipedia, among other sources.

15. Keywords Everywhere

Keywords Everywhere, a free keyword research tool, displays search traffic and cost-per-click data for a specific term across a variety of websites, including Google, YouTube, and Amazon. 

16. SERPstat

SERPstat: This SEO tool offers a variety of features, including competition analysis, site auditing, and keyword research. There are some free features available, while others require a premium membership.

17. UberSuggest

You can generate content and SEO strategy suggestions using the free keyword research tool UberSuggest. It includes a number of features that can help you choose the most relevant and valuable terms for your website, such as keyword recommendations, keyword difficulty scores, and search traffic data.

18. Wordstream

Wordstream, a comprehensive online marketing platform, offers a wide range of SEO, PPC, and social media marketing tools and services. It also includes keyword grouping, negative keyword lists, and search traffic data, as well as a free keyword research tool to help you choose the most advantageous terms for your website.

Free SEO Chrome Extensions

19. GatherUp

GatherUp is a free Chrome extension. It allows you to monitor and track your online reviews and ratings, but I only use it to quickly retrieve the CID connection to your Google Business Profile. You can view a summary of your company’s ratings and reviews on several review websites and receive instant notifications when new reviews are posted. Because online reviews and ratings influence local search rankings, this can help you with your local SEO efforts.

20. SEO Meta

You can inspect and modify a webpage’s title and description tags, as well as other metadata, using the free SEO Meta Chrome plugin. Because the title and description tags are used to describe the content of a page in search results, optimizing your website for search engines may be a good idea. This addon makes it simple to view how your information is being used in search results and make adjustments to increase its efficiency.

21. SEOquake

SEOquake, a free browser plugin, provides SEO information such as page rank, age, and the number of backlinks for any website you visit.

22. MozBar

MozBar: This is a free browser plugin that provides SEO insights for each website you visit, such as page authority and domain authority ratings.

23. Keywords Everywhere

The free browser extension “Keywords Everywhere” displays search traffic and cost-per-click data for a specific term across multiple websites, including Google, YouTube, and Amazon.

24. SERP Checker

SERP Checker is a free browser plugin that displays your website’s Google ranking for a specific term.

25. SEOlyzer

SEOlyzer is a free browser plugin that provides SEO analysis for every website you visit, including backlink and social sharing data.

26. SEO Site Tools

SEO Site Tools is a free browser plugin that provides SEO data for each website you visit, such as the number of backlinks and social media shares.

27. SEO Toolbar

The free browser add-on SEO Toolbar provides SEO information for each website you visit, such as page rank, age, and backlink density.

28. Web developer

Web developer: This free browser extension provides web developers with a variety of tools, including an SEO audit tool.

29. Check My Link

You can use the free browser plugin Check My Links to look for broken links on a website. This could be useful for locating and resolving broken links on your own website.

Free SEO Analytics Tools

30. Google Analytics

Google Analytics, a free web analytics service, is used to track and report website traffic. It provides information on how visitors to your website behave, such as how they arrived, how they used it, and what activities they engaged in. This information may assist you in optimizing the functionality of your website and identifying potential growth areas.

31. HotJar

HotJar, a user experience and behavior analytics tool, provides perceptions of how users interact with your website. Heatmaps, session recordings, and form analysis are some tools that can help you understand how people interact with your website and identify problem areas.

32. Smartlook

SmartLook, a free tool for capturing website visitor behaviour, allows you to watch a video replay of how visitors interact with your website. It has tools like heatmaps and session replays that may show you how visitors move across your website and point out problems.

Free SEO Multi-Tools

33. SEMrush

SEMrush: This all-in-one SEO tool includes features such as backlink analysis, site auditing, and keyword research. There are some free features available, while others require a premium membership.

34. Ahrefs

Keyword research, backlink analysis, and site auditing are just a few of its many features. Ahrefs is an extremely effective SEO tool. There are some free features available, while others require a premium membership. 

35. Moz

Moz: This is a comprehensive SEO tool that includes a variety of features such as link-building tools, site auditing, and keyword research. There are some free features available, while others require a premium membership.

36. SERPstat

SERPstat: This SEO tool offers a variety of features, including competition analysis, site auditing, and keyword research. There are some free features available, while others require a premium membership.

Free Crawling & Indexing Tools

37. Google Search Console

Google Search Console is a free tool that you can use to monitor, preserve, and improve the visibility of your website in search results. It has a “Fetch as Google” feature that allows you to submit specific pages or your entire website for crawling.

38. Screaming Frog

You can examine the organization and content of your website using the free website crawler Screaming Frog. There are several functions available, including the ability to detect broken links, examine page titles and information, and generate XML sitemaps.

39. Xenu’s Link Sleuth

The free website crawler Xenu’s Link Sleuth scans webpages for broken links. It may also generate a report on the internal and external links on your website.

40. Sitebulb

Sitebulb, a website crawling and auditing application, can be used to create XML sitemaps, find broken links, examine page titles and information, and much more. There are some free features available, while others require a premium membership.

Free AI SEO Tools

41. ChatGPT

You can use OpenAI’s artificial intelligence (AI) application ChatGPT to generate text that sounds like human speech. It can help with SEO in a variety of ways, such as coming up with content ideas, creating meta descriptions and titles, and improving the readability and relevance of existing content.

42. Dalle-2

Dalle-2, an AI image optimization tool, can help you reduce the size and improve the quality of the photographs on your website. Large or low-quality photos can slow down your website and negatively impact how it performs in search results, so this may be beneficial for SEO.

43. Quillbot 

Quillbot is an AI content optimization tool that helps to improve the quality and usability of the content on your website. Because readable, high-quality content is an important component of search engine results, it may be beneficial to SEO. Quillbot uses natural language processing (NLP) to analyze and rewrite content to make it more interesting and relevant to your intended audience.

Free Rank Checker Tools

44. Sitechecker

Sitechecker, a free website analysis tool, provides a detailed assessment of your website’s SEO health. It has a feature called “Position Tracking” that allows you to see your website’s position for specific keywords across multiple search engines.

45. SE Ranking 

SE Ranking is a comprehensive SEO tool that includes a variety of features such as link-building tools, site auditing, and keyword research. It includes a “Rank Tracker” feature that allows you to see your website’s ranking for specific keywords across multiple search engines.

46. Serpstat

Serpstat is an SEO tool that can perform a variety of tasks such as competition analysis, site auditing, and keyword research. It includes a “Rank Tracker” feature that allows you to see your website’s ranking for specific keywords across multiple search engines.

47. Seobility

Seobility, an SEO analysis tool, provides a detailed assessment of your website’s SEO, usability, and performance. It includes a “Rank Tracker” feature that allows you to see your website’s ranking for specific keywords across multiple search engines.

48. SERPWatcher

With the free keyword tracking tool SERPWatcher, you can see how your website ranks for specific keywords across a variety of search engines. Because it provides real-time updates and alerts when your website’s ranking changes, you can track its progress over time.

49. Nightwatch

Nightwatch, a comprehensive SEO tool, offers a number of functions, including tools for link building, site auditing, and keyword research. It includes a “Rank Tracker” feature that allows you to see your website’s ranking for specific keywords across multiple search engines. It also provides real-time updates and notifications when your website’s rating changes, allowing you to track its performance over time.

Free Schema Tools

50. Google’s Structured Data Markup Helper

Google’s Structured Data Markup Helper is a free tool that you can use to build schema markup for your website by highlighting and labeling specific parts of your homepage.

51. JSON-LD for SEO

JSON-LD for SEO is a free WordPress plugin that allows you to add schema markup to your website. It makes it simple to add JSON-LD schema markup to your website’s header or footer.

52. Merkle | RKG’s free structured data testing tool

You can use Merkle | RKG’s free structured data testing tool to check your schema markup for errors and compliance with Google’s structured data rules.

53. Yandex

Yandex offers a free tool called the Webmaster’s Structured Data Validator that checks your schema markup for errors and compliance with Yandex’s structured data rules.

54. Microsoft Structured Data Validator tool

You can use the free Microsoft Structured Data Validator tool to check your schema markup for errors and compliance with Microsoft’s structured data requirements.

55. JSON-LD Playground

To test and debug your schema markup, you can use the JSON-LD Playground, a free tool. 

Free Site Speed Tools

56. Google PageSpeed Insights

Google PageSpeed Insights is a free tool that evaluates a website’s performance and makes recommendations to improve its speed.

57. Pingdom

Pingdom: This free website performance and availability monitoring tool provides detailed statistics on the loading times and performance of your website.

58. GTmetrix

GTmetrix is a free website performance testing tool that assesses your website’s performance and loading times and recommends ways to improve speed.

59. WebPageTest

WebPageTest: This is a free website performance testing tool that examines the loading times and performance of your website and provides detailed performance data.

60. YSlow

YSlow is a free browser add-on that evaluates the performance of a webpage and makes recommendations for improving its speed.

Free WordPress SEO Tools 

61. Rank Math

Rank Math: This all-in-one WordPress SEO plugin can help you optimize your website for search engines by creating XML sitemaps, managing metadata, and analyzing SEO content.

62. Yoast SEO

Yoast SEO: This all-in-one WordPress SEO plugin helps with search engine optimization by providing tools for creating XML sitemaps, managing metadata, and optimizing content.

63. All in One SEO Pack

All in One SEO Pack: This popular WordPress SEO plugin helps with search engine optimization by providing tools for creating social media tags, maintaining metadata, and creating XML sitemaps.

64. SEO Squirrly

SEO Squirrly is a WordPress SEO plugin that aids in search engine optimization by providing tools for content analysis for SEO and creating social media tags.

65. SEOPressor

SEOPressor Connect is a WordPress SEO plugin that aids in search engine optimization by providing tools for content analysis for SEO and creating social media tags.

66. SEOPress

SEOPress is a comprehensive WordPress SEO plugin that aids in website optimization for search engines by providing tools for creating XML sitemaps, maintaining metadata, and optimizing content for SEO.

67. Redirections

Redirections: You can use this WordPress plugin to manage and track redirections on your website. This can boost your website’s SEO.

68. 404 to 301

404 to 301: This WordPress plugin allows you to redirect 404 error pages to a working URL, potentially improving your website’s SEO.

69. W3 Total Cache

W3 Total Cache is a WordPress plugin that helps you improve the speed and functionality of your website by caching static files and reducing the number of HTTP requests. Faster loading speeds can benefit your website’s SEO, allowing it to rank higher in search results.

Matt Edward

About the author

Hi, my name is Matt Edward. As an SEO expert, I help businesses like yours increase their online traffic and revenue by bringing qualified leads to your website.

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