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What Does an SEO Consultant Do? And how do they do it?

By Matt Edward

December 26, 2022

Definition of an SEO consultant

An SEO consultant is a professional who specializes in improving the visibility and ranking of a website in search engine results pages (SERPs). SEO consultants use various strategies and tactics to optimize a website’s on-page and off-page elements, such as keyword research, content optimization, link building, and technical SEO, in order to improve its ranking in search engine results and increase organic traffic.

SEO consultants often have knowledge of topics like website analysis, keyword research, content optimization, link building, and technical SEO. Additionally, they are knowledgeable about current trends and SEO best practices.

A SEO consultant’s responsibility is to assist businesses in increasing their online visibility and attracting more targeted customers to their websites. An SEO consultant may assist a firm in climbing the search engine results pages (SERPs), gaining more organic traffic, and increasing sales, and profit.

Knowledge and abilities needed to work as an SEO consultant

The following abilities and information are required for one to be a successful SEO consultant:

Knowledge of search engine operation and website ranking

  • Knowledge of the mechanisms and ranking criteria employed by major search engines like Google
  • Understanding of on-page and off-page optimization techniques to raise the rating of a website in search engine results

Examination and investigation of keywords

  • the capacity to locate and target the most useful and relevant keywords for the content and metadata of a website.
  • knowledge of the methods and instruments used for keyword research and analysis

Content improvement

  • understanding of how to improve website content for both consumers and search engines
  • being able to recognize and address content problems that are frequent, such thin or redundant material

Link creation

  • knowledge of how backlinks affect a website’s position in search results
  • Ability to locate and obtain natural, high-quality backlinks from trustworthy sources

Technical SEO

  • Knowledge of technical SEO components including website performance, mobile friendliness, crawlability, and indexability
  • being able to spot and address technological problems that can be affecting a website’s position in search engine results

Data analysis and analytics

  • Ability to evaluate data and make conclusions from it to influence SEO strategies and techniques Knowledge of analytics tools, such as Google Analytics, and how to utilize them to track and assess a website’s traffic and performance

Working successfully in a team and collaborating with other experts, such as content writers and web developers, require strong communication skills in order to effectively explain technical concepts to non-technical audiences.

Why hire an SEO consultant? as well as their method

Perform website audits to find and correct technical issues

An SEO consultant will frequently utilize specialized tools or software to examine a website’s technical components for issues that could be affecting its visibility and ranking in search engine results. The following are examples of typical steps in performing a website audit:

  • Examining the website’s navigation, URLs, and hierarchy to make sure it is arranged logically and comprehensibly for users, as well as to make sure it is simple for search engines to crawl and index
  • Reviewing the website’s content: The SEO consultant will look at the website’s content to make sure it is optimized for search engines and offers value to users. They will also look at its quality, relevancy, and distinctiveness.
  • The technical components of the website will be examined by the consultant, who will look for problems including broken links, duplicate content, sluggish loading times, and mobile friendliness.
  • Analyzing the backlink profile of the website: The consultant will check the website’s backlinks to make sure they are of good quality and natural occurrence, and are not a result of any link schemes or spamming techniques.
  • Utilizing analytics tools, the consultant will examine the website’s traffic and performance in search of trends and patterns that might point to problems or areas in need of repair.

The SEO expert will prepare a report and offer recommendations on how to enhance the technical aspects of the website and its SEO overall based on what the website audit reveals. This might entail addressing technological issues, enhancing the website’s structure or architecture, or optimizing content.

Research and analyze keywords and phrases to optimize website content and metadata

An SEO expert could employ resources and techniques like:

Tools for conducting keyword research: These include Google’s Keyword Planner and Ahrefs, which enable consultants to discover the most well-liked and pertinent terms and phrases for a website or sector. These tools can also be used by the consultant to gauge keyword competitiveness and search traffic.

The consultant can utilize search engines to find the keywords and phrases that are doing well for a specific topic or industry by looking at search engine results pages (SERPs). The consultant can gain insight into the kinds of content and keywords that are succeeding in search results by examining the top-ranking sites.

Industry blogs and publications: The consultant might go through industry blogs and publications to find out what terms and phrases are being used by rival companies and industry pioneers.

Input from customers and clients: The consultant might elicit feedback from customers and clients to gain a sense of the words and phrases people use when looking for goods or services relevant to the company.

The content and metadata of the website will be optimized once the SEO expert has compiled a list of pertinent keywords and phrases. This might entail:

  1. Adding the intended keywords and phrases to the website’s titles, headlines, and meta descriptions
  2. incorporating the intended keywords and phrases naturally and pertinently into the website’s content
  3. helping search engines comprehend the website’s content by including the intended keywords and phrases into picture alt tags and other metadata
  4. The SEO expert may assist the website in ranking better in search engine results and attracting qualified traffic by employing targeted keywords and phrases to optimize the website’s content and metadata.

Monitor and track website traffic and performance using analytics tools

Analytics programs like Google Analytics are frequently used by SEO experts to monitor a website’s traffic and performance. These tools offer comprehensive information on website traffic, including statistics on users’ numbers, locations, devices used to access the site, pages visited, and length of visits.

This data will be used by the SEO expert to monitor the website’s performance over time and search for trends and patterns that could indicate issues or suggest improvements. The following are some typical KPIs that an SEO expert may monitor:

  1. Website traffic that comes from search engine results pages is known as organic traffic. The consultant will monitor the website’s organic traffic to determine which pages and keywords are generating the most traffic as well as if it is rising or falling over time.
  2. Conversion rates: To determine how many visitors are completing a desired activity, such as filling out a form or making a purchase, the consultant will monitor the website’s conversion rates. The consultant can determine where the website is doing well and where it could require improvement by looking at conversion rates.
  3. The percentage of visitors that leave a website after just reading one page is known as the “bounce rate.” A high bounce rate may be a sign that a website does not offer users any value or that it is challenging to browse. The consultant will monitor the bounce rate of the website to find any problems and implement fixes.
  4. The typical length of time visitors stay on a page is known as the average time on page. This measure will be monitored by the consultant to see which pages are retaining visitors’ attention and which pages can benefit from improvement.

The SEO consultant may identify issues and make changes based on the data to enhance the website’s SEO and performance overall by employing analytics tools to watch and monitor the website’s traffic and performance.

Create and put into action link-building methods.

Obtaining high-quality, natural backlinks from other websites is the process of link building, which may help a website rank better in search engine results. These stages may be used by an SEO expert to create and carry out a link-building strategy:

  1. Researching websites in the same or a similar business, the consultant will find those that have a high domain authority and are likely to link back to the website.
  2. Develop high-quality, pertinent material that is likely to be shared and linked to by other websites by working with content authors to produce important, shareable content.
  3. The consultant will contact the target websites and offer to share the content of the website in exchange for a link back to the website.
  4. Monitor and track the website’s backlinks: The consultant will use programs like Ahrefs or SEMrush to watch and monitor the website’s backlinks to make sure they are of a good calibre and are not the result of any spammy or link-building strategies.

A thorough link-building strategy may be implemented by an SEO expert to help a website rank better in search engine results and receive more organic traffic. It’s vital to remember that link development should be done naturally and ethically. Search engines typically disapprove of strategies that include purchasing or exchanging links, and they may result in penalties.

Work with web developers to improve website usability and design

In order to enhance website design and user experience, an SEO consultant may collaborate closely with web developers to ensure that the website is user-friendly, simple to use, and provides users with a positive experience. The following are some particular ways an SEO expert might collaborate with web designers to enhance website design and user experience:

  1. Increasing website speed: A slow-loading website can frustrate visitors and detract from its standing in search engine results. The website’s pictures, code, and other elements may be optimized by the SEO expert in collaboration with web developers to speed up website loading.
  2. Adapting a website to mobile devices: Websites must be adaptable and mobile-friendly since more and more people are using mobile devices to access the internet. To make sure that the website is simple to use and navigate on mobile devices, the SEO expert may collaborate with web developers.
  3. enhancing the website’s navigation: Both visitors and search engines value a clear and logical navigation structure. The website’s navigation may be made simple and straightforward by the SEO expert working with web developers.
  4. enhancing the layout and design of the website: An attractive and well-designed website may enhance the user experience and boost conversions. The website’s layout and design may be optimized by the SEO expert in collaboration with web developers to make it more aesthetically pleasing and user-friendly.

By collaborating with web developers to enhance how a website appears and functions for visitors, an SEO consultant may help a website rank better in search engine results and generate more organic traffic.

What advantages can SEO experts provide businesses?

  • Boost website exposure and positioning in search results
  • Improve the website’s usability and user experience to increase organic traffic and brand recognition and credibility
  • Increase ROI and conversion rates.
About the author

Hi, my name is Matt Edward. As an SEO expert, I help businesses like yours increase their online traffic and revenue by bringing qualified leads to your website.

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